Tuesday, February 13, 2007

RESUME: Abbe Buck, Public Relations AE, Communications Manager

PO Box 147,  Haymarket, VA 20168-0142
(703) 753-4100 (office)
1 (800) 380-2825 (HighViz Consulting Group)

e-mail: abbebuckcv@aol.com, abbe@highvizconsulting.com
website: http://www.highvizpr.com/, weblog: http://www.highvizpr.blogspot.com 
portfolio: http://www.abbebuckpublicrelations.blogspot.com    

Article: “The Buck Starts Here” Washington Business Journal http://washington.bizjournals.com/washington/stories/2002/03/25/smallb1.html

Advanced Software Systems, Incorporated (ASSYST) welcomes Alan Wade, former Chief Information Officer of the Central Intelligence Agency (CIA) and the United States Intelligence Community to its Board...

PROFESSIONAL OBJECTIVE: I am seeking to work for a VP or CEO who has a need for a hands-on Public Relations/Marketing Communications Manager. I have excellent Project Management skills, and a flair for building business. I excel in public relations and communication strategies, capturing and securing new business, proposal writing, pitching new ideas, and working with existing accounts/reactivation of dormant accounts. I am a team player and thrive on exceeding objectives!

I am proud to have the ability to bring to firms I am employed by a healthy return on investment at a consistent 125% for several years running during my term of service. I bring well-developed affiliations and alliances within information technology, corporate and non-profit entities, as well as diverse alliances in associations as our United Servicemen's Organization (USO) and the Native American Community, to larger corporation's (Greenberg Traurig, IBM) and Federal agencies (US Army, CIA)

08/99 - Present
Principal Consultant / Public Relations Director / Project Manager

Public Relations Professional with eight + years communications experience in areas such as:

· Strategic Communications Plans
· Development and Production of Publications
· Presentations and Oral Communications
· Crisis Communications; Reputation Management
· Internal Communications
· Media Relations
· Public Affairs - Advocacy
· Writing Articles
· Public Relations Training
· Special Events Training
· Podcasting, webcasts, weblogging, eMedia. video production

Public Relations: Skills utilized for customers including editorial guidance, web builds, and communication strategy, often with a recommendation of a key marketing and branding concept. Acting in role as company / corporate spokesperson (liaison to all media for CEO or corporate principals): writing of press releases (AP Style), sound bites, Internet links to key corporations and major trade publications, webcasting, bookings on broadcast media (see: PR Web online portfoio: PR WEB: http://www.prweb.com/firm/prf2741.htm

Project Management: Responsibilities included day-to-day Project Management through a 'Sequence of Events' formula from start to finish. Skills utilized included those in group facilitation, Complete Project Management and Account Management, including managing production teams, clerical and adminsitrative support, human resources and outreach.

Customer Base: Client base that consisted of select and diverse customers, including:

Advanced Software Systems (ASSYST); Capture Management Strategy, Federal Business Development "C' level entrees, , plus full Public Relations Buildup on website with PR scenarios built from 2005 through 2008:

BoardBoost: Sarbanes Oxley Seminar company: complete promotional marketing and public relations, creating start up including full build of website, and production of five televised seminars on TV Worldwide ( http://www.tvworldwide.com/ ).

Connection Concepts/DataPortal (IBM Premium Business Partner): product strategy aquisition for IBM to acquire the 2 Million DataPortal portfolio for WebSphere/DB2 (SEE: http://www.data-portal.biz/),

USO of Metropolitan Washington's "Operation USO Care Package"

EZ Certify.com, LLC ( SBA 8(a) certification company responsible for corporation seminars);

Information Experts, Small, woman owned, 8(a): PR, Marketing Communications and Business Development from 2004-2005;

Greenberg Traurig, LLP, [Native American clients including Chitimacha, Agua Caliente HUBZone Military Business Project,) 2003-2004

Data Systems Analysts, (US Army Knowledge On Line), DISA

Aaker and Associates Public Speaking, (East Coast Representative), www.davidaaker.com ,

AJILON Consulting, GTSI, Randstad Corporation, Stellent, Starbase, Youngbird, (Native American) and ANDRULIS Corporation.

Specialized Skills set: A solid "Top Down" CEO - COO - CIO approach was incorporated in many facets of day-to-day PR/promo techniques through concept marketing. Important skill set included Business and Requirements Analysis via white paper, web content including webcasting and seminar format for each customer seeking to deploy their new concepts or entities to their potential customers. Business methodology focused on developing new concepts for clients through a complete strategic + tactical levels by branding, promoting and marketing products and services within commercial Fortune 500-1000 mid-range corporations and to selected Civilian Federal agencies (DHS, EOP, SSA, State, Treasury, EPA), and Military - Defense agencies (OSD, Army AKO, Army Material Command) Through marketing + PR, HighViz successfully introduced customers to working within government agencies, how to become eligible to receive government contracts (through the SBA's 8(a) and HUBZone programs).

*Note: HighViz (Abbe Buck) did web build pre-launch, composed all content and branding for clients 1999-2006

06/98 - 08/99
Manassas, VA

Project Manager - Business Development Manager

Responsibilities included working within Federal agencies, both Military and Civilian, on active Requirements Analysis and communications needs in the corporation's Network Management Division.Y2K issues and Knowledge Management strategies also played a high factor in all work accepted and facilitated for the corporation. B2Bi (Business to Business Integration: Groundbreaking efforts into E-Commerce and Intranet infrastructure support ("B to B - B to G"), for GMR successful in first 90 days of inception to customers. E-Commerce emphasis utilized to promote T3 Corporation, 8(a) (Minority-owned) sponsored by GMR under SBA's Mentor-Protégé Program. Duties included developing and maintaining strategic capacity with corporations (as Primes) such as SAIC, TRW, IBM, Northrop-Grumman, Lockheed-Martin, Hughes, ParaProtect, Telos, CSC, CACI.

Special Mention: As lead-in for Federal agencies, a major emphasis was placed on assisting DISA (Defense Information Systems Agency) and like-DoD agencies to recognize GMRI VS other smaller business entities. This was achieved via press release, radio ads placed at strategic air play times, demographics selected by listener groups, surveys deployed to Federal contractors. These PR exercises resulted in 200% increase of corporate inquiries for business development strategy for the companies.

4/97 - 06/98
Washington, DC Office

Federal Account Manager, Defense and Civilian agencies

Military - Civilian prospecting, penetrating and developing new/existing markets for Lotus Government Sales and Marketing Region. Accounts included US Department of Defense: (US Army/ASC, TRADOC, AMC; DISA, DLA, DoDEA, OSD, DFAS, DARPA); US Courts/AO, (30 REGIONS) SSA, (22 REGIONS) US Department of Treasury (fourteen Bureaus, including IRS, US Customs Service, US Secret Service, ATF); United States House and Senate (Sergeant at Arms Computer WAN), US Department of Veterans Affairs.

L-3 Communications - Titan Systems (SEMCOR, Inc.)
Corporate Headquarters, Mt. Laurel, NJ

Director of Marketing, Information Systems and Services Division

Acted as Information Systems and Services' "front-end" Manager for all of SEMCOR's accounts in both Federal and Commercial Divisions. Potential customers in Fortune 50-100-500 companies, including Independence Blue Cross, Blue Shield, Glaxo - Wellcome, Rhone-Poulenc, Merck Medico, DuPont. Government accounts included US DoD, USAF/Air National Guard,USN/SPAWAR, US Department of Energy, NASA, US Department of Labor, US Department of Commerce.

Active liaison with Lotus Development Corporation, Microsoft, Hewlett-Packard, SUN Microsystems, Sybase, Oracle, COMPAQ, Novell. CA, BAAN, SAP.

Responsibilities include: set-up for full Requirements Analysis consulting) for all I S & S engagements. Heavy infiltration using "top-down" theory in uncovering potential opportunities.

As part of I S & S team contributes up to $10 Million in revenues generated in a three + year period.

Lotus Education: Resulted in becoming Trainer/Instructor (1994-1995) Training to BUPERS US Naval personnel in 1996-97) Lotus Authorized Education Center.

Special Mention: SEMCOR company spokesperson (liaison to all media from 1994-1996); press releases, sound bites, Internet links to key corporations and major trade publications.

University of Illinois, Circle (1980)
English (Communications)

Dale Carnegie Courses (Sales and Public Speaking/Graduate Instructor)Strategic Selling, Miller Heiman, 1991-1998; Seven Ways' (Covey) course Contract Management support (Shipley)."Advanced Project Management" GMU Project Management program. (2001-02)
Technical training in MS programs, Adobe, Lotus Notes, Knowledge of SUN Microsystems, Picturetel, Filenet, Tivoli, Prosoft, Remedy, SAP, Computer Associates.Knowledge Management, CoP, Web content management, HTML practices, eCRM Methodology; XML, Java. Packages), Intranet specialist.


Women In Defense (Chairperson, Programs, Ft. Belvoir Chapter)
AFCEA, 1996--present
AFCEA NOVA Chairperson Publicity (2004-present)
ITAA DoD Knowledge Management
American Management Association
XML User's Group,
GSA Federal Government affiliation
DC Webmasters Group, Washington, DC
National Executive and Professional Women
Women in Technology International (WITI)
Toastmaster's Club
Society of Singers (Board of Directors, 1999-2001)
American Federation of Television and Radio Artists
Business Wire - PR Newswire - PR WEB - WebWire - Fast Pitch - 24 x 7

Websites: http://www.highvizpr.com/ , http://www.highviz.net/ http://www.abbebuck.com/

Amazon.com: Keyword: "abbe buck"
Keywords (Google) "HighViz" "HighVizPR" "HighViz-ability" HighVizPR Blog
Yahoo Finance/Hoovers: "HighViz Consulting Group"



What we're hearing from
HighVizPR clients and associates:

"Getting your company noticed is becoming rapidly more difficult as consumers are increasingly saturated with brand information. A company such as HighViz, which takes an approach that considers marketing, communications, and public relations is an advantage."Chris David, Founder Venture Street,

"I have found highvizpr.com to be the bridge between the demand for quality programs and speakers for companies and corporations by matching the supply of high impact speakers and trainers that HighVizPR can offer."
David K. Aaker, President Aaker and Associates,

"If [HighViz's] Abbe Buck had lived in the fifteenth century, she would have been first to invent the printing press. Her imagination and creativity in approaching her work often translates to an elegant and deployable solution. It just translates into results!"
Charles Wade, CMMI Deployment Manager
BAE National Security Solutions

"The buck really stops at Abbe's. God broke the mold when he gave us the PR talent that is Abbe Buck. I hope that she never leaves the business because we all need help!"
Marvin Powell, Commissioner,
The Fairfax County Small Business Commission

Abbe Buck Interview :: Washington, D.C.
Interview with Abbe Buck of HighViz PR ... HighViz Consulting Group is a project company. HighVizPR is a boutique firm, working with select copywriters, media specialists, seasoned marketers and communications strategists. We have a unique way of comb ...
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About Me

My photo
Thank you, Maureen Orth, (author, "The Importance of Being Famous"). I believe that everyone needs more than fifteen minutes. They need fifteen months - no, make that fifteen years of FAME - or INFAMY. Many cannot live without it! I am a communications strategist. I have also been referred to as a Government Agency Liaison, Account Manager and a Client Relationship Executive. I do try hard to get "show-biz" type HIGH-VIZ "PR" for my people, moreover those who are not in the arts (POLITICOS eat this stuff up --and say, spinning is my business, even in a (FORMER) low-key button-down market like DC is -- or was!) See: www.highviz.net for more about "the day job"---I am just happy to have decent customers who trust my recommendations and reap their benefit. Thanks! Abbe B. PS: All sister blogs are listed in Google, Bing, Blogspot, Redduit, LinkedIn, Facebook, Twitter--did I miss anybody? Oh, Amazon, Technorati....[MORE] ###